Target Audience Research - Baby Driver

Our group is looking for an audience in the age range of adults. Baby Driver was released in 2017, and its target audience is primarily young adults and adults. Baby Driver's marketing campaign took to social media. It created buzz from a screening at SXSW film festival. The film was trying to hook people with the music. There would be social media posts that carried a feeling originating from cassettes and mixtapes. The tag line to the film was "All you need is one killer track." which shows the heavy influence music has on the film. The film had many posters with different styles. For example, there were character posters highlighting the cast, and posters with a unique style. Our film is mainly about poker, not music, so we would focus around advertising to people who like gangster movies and poker. Baby Driver also had a U.K. premiere, and our group wants to distribute in the United Kingdom along with the United States.