Target Audience Research - Molly's Game

Molly's Game was released in 2018, and has a similar age demographic with us. The film focused on print media, TV Spots, and some social media. The film generated most of its buzz by being selected in the Entertainment Weekly fall issue. In the magazine, there was an interview and photo shoot with the lead actress, Jessica Chastain, as well as the the writer and director, Aaron Sorkin. The magazine is subscribed by an older demographic that could be interested in our film. Our group agrees that we would get more ticket sales, if we follow a similar path. However, Molly's Game is an inspiring movie for the female movie-goer, and our film does not have many tropes that would captivate female movie-goers like Molly's Game. Our group wants to primarily focus on the age that Molly's Game targets.
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