Distribution of John Wick Chapter 2

John Wick Chapter 2 in 2017 had a simple distribution model. It released in January 30, 2017 receiving a total worldwide Box Office of $171,529,184. The film was then released for Blu-Ray and DVD on June 14, 2017. The total estimated domestic DVD and Blu-Ray sales are at the moment $30,127,681. The release date for streaming on May 23, 201. The film was streaming before it could be bought on DVD and Blu-Ray. This trend of releasing digital copies first gained popularity in 2012 by Twentieth Century Fox. Our group would like to utilize this strategy of releasing the film digitally a month or two before releasing it physically. Considering how only the physical copies roughly made 18% of the total worldwide Box Office revenue, we would like to follow through with a similar plan.


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