Super Bowl Commercials

As a group we watched Super Bowl commercials to study their techniques. The first one we watched was the NFL Super Bowl LII commercial. It included a reference to the movie Dirty Dancing to bring in an audience of an older age. It also included younger football stars, to reel in a younger age too. The commercial did a good job including a broad age range. The commercial also attracted both genders through comedy. An M&M's advertisement used an old, but relevant actor, Danny DeVito to attract a more mature age range while also using physical comedy to attract a younger range. A Mountain Dew and Doritos commercial depicted a rap battle between Peter Dinklage and Morgan Freeman. The culture of rap attracts a young audience and the two actors themselves, attract a slightly older audience. The actors "rapped" directly towards the camera unlike the other ads. In our group we would plan to use the method of having our actors speak towards the camera introducing the film and then showing some clips afterwards. Our film is not a well known product like M&M's or Doritos, so we would target only one audience instead of multiple like the Super Bowl commercials. Our group feels that we could use a trending celebrity to appear in our trailers.